September 23, 2009 Edition

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Tourism group discussing
Rock 'n' Roll Highway

The tourism committee of the Lawrence County Chamber of Commerce has begun discussing plans for the Rock 'n' Roll Highway. The group is looking into ways to promote Lawrence County's segment of Highway 67, and pledges from some committee members should give the project a big boost.

The Arkansas Legislature voted this year to designate Highway 67 through part of Northeast Arkansas as the Rock 'n' Roll Highway, commemorating the rock performers of the 1950s and '60s who traveled and performed in the area. Governor Mike Beebe signed the measure into law.

The committee held its first meeting last week and discussed ways to develop and promote the route through Lawrence County to make it attractive to tourists.

Members Charles and Jackie Snapp offered a challenge pledge of $1,000 to help fund the project, inviting others in the community to do the same. The funds will go in a special tourism account and will be designated for use on the Rock 'n' Roll Highway project.

Another committee member, Danny West, pledged to provide sheet metal to be used for icons and displayed along the route. The committee is hoping to display icons in the shape of rockabilly performers, girls dancing in poodle skirts, musical notes and other emblems of the early rock genre. West owns and operates West Machine Shop in Walnut Ridge.

Other members of the committee include Sue Gibson, Vickie Mitchell and Brett Cooper.

Those who wish to contribute or become involved in developing the Rock 'n' Roll Highway in Lawrence County should contact the chamber office at 870-886-3232.

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