September 3, 2008 Edition

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Law. Health Services wins division
of Blue & You Fitness Challenge

Yvonne Doyle (left) of Lawrence Health Services, accepts a plaque denoting that LHS is one of eight state winners in the 2008 Blue & You Fitness Challenge. RuthAnn Harp, Arkansas Blue Cross Blue Shield manager of medical affairs for the northeast region, presented the award.
Lawrence Health Services in Walnut Ridge has won its division in the Arkansas 2008 Blue & You Fitness Challenge. LHS was one of eight category winners honored earlier this summer during ceremonies held at the Statehouse Convention Center in downtown Little Rock.

Lawrence Health Services won Category 6, with groups ranging from 100 to 349 participants.

This is the fifth year for the Blue & You Fitness Challenge (formerly the Arkansas Fitness Challenge), an exercise contest held annually, March 1 through May 31.

"A total of 113 groups representing large and small companies, banks, schools and universities, physician offices, churches, hospitals and state agencies made fitness their 'platform' in the Challenge this year," said Sharon Allen, team champion for Arkansas Blue Cross.

"The 10,361 individuals participating in those groups logged 442,931 checkpoints (up from 299,787 checkpoints in 2007) during the contest. To log a checkpoint, participants exercised at least 30 minutesÉ," Allen added.

Four measures determined the winners of the Challenge: 1 ~ goal participation; 2 ~ exercise frequency; 3 ~ overall participation; and 4 ~ persistency rate. The group earning the most cumulative points was declared the overall winner (in each group size category).

The logging activity of Blue & You Fitness Challenge participants who were exercising five days or more a week was also provided in a weekly report to a national contest, which helped move Arkansas from 23rd place to finish second in the nation in the President's Challenge for 2008.

"According to the 2007 BRFSS data, in the adult population in Arkansas 65.6 percent report being overweight or obese ~ 28.1 percent (three out of every 10 adults) say they never get any exercise," said Paul Halverson, Dr. PH, ADH director of health. "We are seeing tremendous increases in type 2 diabetes in children. This is diabetes caused by being overweight, and we normally don't see this disease in our kids..."

For more information about the Blue & You Fitness Challenge, log on to To help companies prepare for their own competitions, an Employee Fitness Contest Kit, a complete guide to organizing an employee competition, is available free by calling: 1-800-686-2609 (Arkansas Blue Cross) or stopping by the nearest Arkansas Blue Cross office.

The Kit may be downloaded as PDFs at this website: (click on "Employers" tab, then the Kit logo).

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